Stayaccountable.
Turn the subscription into an ongoing relationship
Don’t just send the stack.
Help them stay on track.
The subscriptioncan’t endat the box.
Today, the most visible recurring moment is:
The boxshows up.
- Supplements arrive.
- The customer uses them.
- Next month: another box arrives.
- But Max Effort’s real promise is bigger than supplements.
Discipline +consistency
then the subscription should help people practice both.
The product arrives monthly.
The relationship should too.
Createthe check-in.
Build a simple recurring Max Effort member check-in.
Not a long questionnaire.
Not customer research disguised as homework.
Two minutes.
Check in.
Get value.
Keep moving.
- 01How’s training?
- 02How consistenthave you been?
- 03What are youtraining for?
- 04How’s yourcurrent stack working?
- 05What are yourunning low on?
- 06Anything youwant to change?
- 07Where are youstruggling?
- 08What do youneed help with?
Start withI Want Abz.
I Want Abz is the perfect place to introduce the behavior.
- Training.
- Tracking progress.
- Using supplements.
- Working toward something.
- Trying to stay consistent.
- How’s training?
- Are you on track?
- What’s working?
- What’s not?
- What changed?
- What do you need?
Now Max Effort isn’t just running a transformation contest.
It’s helping peoplethrough it.
Givesomethingback.
Don’t justcollect data.
Every check-in should give the member something useful in return.
- Training recommendation
- Supplement / stack guidance
- Recovery suggestion
- Content from Cory & Dustin
- Accountability prompt
- Product education
- Next-week focus
“That wasactually useful.”
Otherwise:
We’ve just built a survey.
Closethe loop.
Over time, Max Effort begins understanding the member rather than simply knowing their order history.
The more they check in,the better Max Effort can help.
- 01Ask
- 02Listen
- 03Respond
- 04Recommend
- 05Check back
- 06Learn
- Then repeat.
Whatthey bought.
We stop knowing orders.We start knowing people.
- Why they’re training.
- How often they train.
- What their goals are.
- Where they’re struggling.
- What products they’re using.
- What they think is working.
- What they need next.
- When their motivation is dropping.
Now the datagets interesting.
Over time, patterns can emerge.
- Content
- Product
- Offers
- Retention
- Coaching
- I Want Abz
- New product development
The customer tells uswhat to build next.
- 01What percentage of members are struggling with recovery?
- 02Where do people start losing consistency?
- 03What goals are becoming more common?
- 04Which stacks are working for different kinds of members?
- 05What questions keep coming up?
- 06What problems aren’t we solving yet?
- 07What do our most consistent members have in common?
- 08What behaviors show up before someone cancels?
These are examples of the types of questions the data could eventually answer — not observed Max Effort customer data.
The worst timeto learn a customeris disengaged:
When they cancel.
By then: it’s too late.
The check-in becomes anearly-warning system for churn.
See the problem before they leave.
- Training frequencyDown.
- ConsistencyDown.
- MotivationLow.
- Stack satisfactionUnsure.
That’s a signal.
- Send useful content.
- Recommend an adjustment.
- Offer help.
- Give them a simple goal.
- Reconnect them with the community.
I Want Abzstarts the habit.But it doesn’thave to end there.
Check in more frequently.
Turn the behavior into an ongoing subscriber benefit.
- Weekly.
- Biweekly.
- Monthly.
The exact frequency should be tested.
We don’t just
ship your supplements.
We check in.
A membershiprelationship.
This isCory & Dustinat scale.
Take the way Cory & Dustin coachand build it into the membership.
Cory and Dustin can’t personally ask 1,000 members:
- “How’s training?”
- “What are you taking?”
- “What’s working?”
- “Where are you struggling?”
- “What needs to change?”
- “What can we help with?”
But the system can. And their philosophy can shape what comes back.
We are not pretending every response is personally written by Cory or Dustin. We are taking the way they think and building it into the membership.
- Training.
- Discipline.
- Consistency.
- Supplementation.
- Accountability.
Build therelationship.
And that brings us back to what Cory and Dustin really sell:
Discipline+consistency.
- The supplements support the work.
- The content inspires the work.
- The community surrounds the work.
The check-in helps themkeep doing the work.
- 01Member trains
- 02Max Effort checks in
- 03Member shares what’s happening
- 04Max Effort responds
- 05Member gets more value
- 06Max Effort learns
- 07The experience gets better
- 08Member keeps showing up
- Back to the top
Four ideas.One system.
Not four disconnected ideas — a connected Max Effort growth system.
- 01Own the region
Creates stories, relationships, and community.
- 02Earn it. Then scale it.
Turns the best stories into subscriber acquisition.
- 03Unlock it.
Creates participation and momentum.
- 04Stay accountable.
Creates engagement, insight, value, and retention.