StrategyThe
Playbook
Strategy, concepts and experiments — written down, argued for, and kept in one place. The plays for building what’s next.
- 01Concept
Own the Region
Find the people. Move some iron. Tell the story. A regional content + community strategy for Max Effort Muscle.
A regional content + community strategyAugust 2026→ - 02Concept
Earn it. Then scale it.
Use organic content to identify what people already care about, validate the winners with small paid tests, and aggressively scale what drives subscriptions.
Turning organic attention into paid subscriber growthAugust 2026→ - 03Concept
Unlock it.
Let participation unlock an increasingly valuable I Want Abz prize stack — keeping the excitement huge while ensuring the prizes scale with the economics.
A participation-driven prize strategy for I Want AbzAugust 2026→ - 04Concept
Stay accountable.
Create a recurring subscriber check-in that gives members more accountability and personalized value while giving Max Effort a continuous feedback loop into what customers need.
Turn the Max Effort subscription into an ongoing relationshipAugust 2026→
Field file — Own the Region